INDUSTRY SIGNAL · Shopper Marketing Intelligence

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Shopper Marketing Intelligence

In-store and digital shopper activation: endcap economics, sampling ROI, retail media measurement.

4 ARTICLES

SHOPPER MARKETING · 10 MIN READ

Endcap Displays Generate 30-40% Sales Lift But the Premium Is Declining: How Digital Shelves Are Compressing In-Store Real Estate Value

Endcap displays — the prime real estate at the end of grocery and mass merchandise aisles — generate a documented 30-40% sales lift for products placed there. But the lift premium has compressed by an

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SHOPPER MARKETING · 10 MIN READ

In-Store Product Sampling Is a $2 Billion Channel and Nobody Agrees on How to Measure It

Brands spend an estimated $2 billion annually on in-store product sampling and demonstrations in the United States. The tactic generates measurable short-term sales lift of 200-500% during demo events

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SHOPPER MARKETING · 10 MIN READ

There Are Now 200+ Retail Media Networks and Vendors Cannot Manage Them All: The Fragmentation Tax on CPG Marketing

Every major retailer has launched a retail media network. The count now exceeds 200 — from Walmart Connect and Amazon Ads to Chase Media Solutions and United Airlines' Kinective Media. For CPG vendors

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SHOPPER MARKETING · 11 MIN READ

Shopper Marketing Budgets Hit $100 Billion But 60% Is Spent Without Attribution: The Last Unmeasured Channel

Global shopper marketing spend exceeds $100 billion annually, encompassing in-store displays, endcap promotions, sampling programs, shelf talkers, and retailer-specific digital activation. Yet the maj

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