E-commerce unit economics: return rates, fulfillment costs, DTC acquisition, BOPIS dynamics.
BOPIS and curbside pickup eliminate last-mile delivery costs ($5-$10 per order), generate incremental in-store purchases (35-45% of BOPIS customers buy additional items during pickup), and use existin
Read Analysis →Buy Now Pay Later (BNPL) services — Klarna, Afterpay, Affirm, PayPal Pay Later — processed an estimated $350+ billion in global transaction volume in 2024. The average BNPL user maintains 3-4 active i
Read Analysis →The average cost to acquire a customer through Facebook and Instagram ads has risen from $15-$25 in 2019 to $50-$80 in 2025. Apple's iOS privacy changes, rising ad auction competition, and declining o
Read Analysis →Online retail return rates average 17% (vs. 10% for in-store purchases). In apparel — the largest e-commerce category — return rates reach 25-30%. The cost of processing returns, including shipping, i
Read Analysis →TikTok Shop generated an estimated $20 billion in US gross merchandise value in 2024, growing from near-zero in 2022. The platform is proving that social commerce works — but it works differently than
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