Analysis of the Amazon ecosystem: FBA economics, retail media, brand displacement, and seller dynamics.
Amazon's advertising business generated over $50 billion in 2024 — more than YouTube, more than the entire US newspaper industry at its peak. For sellers, advertising has become the cost of being foun
Read Analysis →Amazon operates 400+ private label brands, with Amazon Basics being the largest. The platform paradox: Amazon provides sellers a marketplace, collects data on their best-selling products, then launche
Read Analysis →Amazon reported blocking over 700 million suspected counterfeit listings in 2023 and destroying millions of counterfeit units in its fulfillment centers. Despite these efforts, counterfeit and knockof
Read Analysis →Fulfillment by Amazon (FBA) fees — referral fees, fulfillment fees, storage fees, and inbound placement fees — have increased approximately 30% since 2020. For the average FBA seller, Amazon now captu
Read Analysis →Amazon's review system — the foundation of consumer trust on the platform — is systematically compromised. Third-party analysis estimates that 30-40% of reviews across certain categories are fake, inc
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